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Investment Philosophy

We aim to be the leading Asset Manager in the MENA region by specialising in Arab and Regional Emerging Markets. We build on our expertise and long track record to create value for our clients and shareholders through innovation, dedicated research and strategic development.

We follow a value-oriented, disciplined and long-term approach to selecting our investments. When analysing an investment idea, we focus on three key areas: fundamentals, sentiment and valuation. We believe that in order for an investment idea to achieve an attractive long-term return it is necessary for the business to have improving fundamentals, positive sentiment and an attractive valuation over our forecast horizon of five years. In the short-term, an attractive valuation is required for us to consider investigating the stock. A discounted valuation in the short term is usually the result of deteriorating sentiment and fundamentals. In general, if we can foresee a turnaround in both of these factors over our investment horizon, and if this turnaround is not correctly “priced in” by the market, we believe we can earn our annualised return targets on the investment.